Apple seems to be going ALL IN on artificial intelligence. And this may be one of the company’s most important strategic moves in the past decade. Why? Because it shows that it doesn’t intend to be left behind by the AI wave.
THE BIG ANNOUNCEMENTS FROM WWDC
Apple unveiled iOS 26, macOS Tahoe, watchOS 26, tvOS 26, and visionOS 26. All featuring a fresh and unified design called Liquid Glass—a new aesthetic that blends the depth of glass with the adaptability of software. It’s the first major design overhaul since iOS 7 and aims to visually and functionally unify all of Apple’s products into a single, clean environment. About time, I’d say!
Alongside came the first practical applications of Apple Intelligence. One of the most impressive features of this year’s keynote was the introduction of Live Translations. We can now translate conversations in real time via Messages, FaceTime, and phone calls—even if the person we’re talking to doesn’t have an iPhone. It’s a tool that opens the doors of global communication in a way that until recently seemed like science fiction.
Visual Intelligence allows users to get information about objects, people, or places displayed on their screen with just a tap. It’s like having a private Google Lens running directly on your device—no third-party app needed.
In the realm of physical activity, Apple presented the Workout Buddy, a virtual personal trainer that accompanies us in every workout. From running and walking to strength training, the Buddy tracks our progress, motivates us with personalized pep talks, and plays our favorite music for an extra push.
What’s more, everyday life for Apple users becomes easier with two new features: Call Screening, which detects spam calls, and Hold Assist, which stays on the line for us when we’re waiting for customer service. Both are coming to iPhone and Mac, giving us full control without wasting time or energy.
For the more creative users, Apple teamed up with ChatGPT to offer the Image Playground and Genmoji. We can now create unique images or emojis just by describing them.
And of course, we couldn’t wrap up without mentioning the new, improved Siri. Smarter, more helpful, and more personal than ever before, thanks to integration with ChatGPT and Gemini, Siri helps us do more, faster and more naturally than ever.
WHAT DOES ALL THIS MEAN?
Apple may have been late to the game, but it’s jumping into the AI race headfirst—and doing it its own way.
Instead of chasing the best LLM, it’s focusing on becoming the ecosystem through which the entire AI experience flows—from app design to everyday user interaction.
It has already given developers the Foundation Models Framework and access to ChatGPT via Xcode 26, enabling fast and smart development. And all of this can run even offline, directly on Apple Silicon Macs.
Yeah, but what do analysts say about all this? you might be wondering. Well, Wedbush sees the beginning of an AI monetization cycle, while Evercore describes the post-WWDC period as a transitional year. Morgan Stanley expects tangible progress in agentic AI, but remains confident in Apple’s capabilities. And finally, Wells Fargo highlighted Liquid Glass and the Foundation Models, though they’re asking for more.
The overall sense is clear: Apple is moving methodically and still has the backing of the most powerful firms.
What does this mean practically for us? If Apple succeeds, it will increase its profits and its stock price. It has 2.4 billion active devices. If each one starts “talking” with AI, the numbers shift dramatically.
So, if you believe Apple will manage to grow its sales and profits through the new ecosystem it’s building, then now might be a good investment opportunity—especially after the stock’s decline since the start of the year.
Posted Using INLEO
